After tasting successive victories in post LS sabha polls in Jharkhand, Haryana, Maharastra and J&K assembly elections, Modi's roller-coaster was finally stopped by AAP in Delhi.
Defeated, dejected and virtually decimated in the Lok Sabha polls.......
How did Kejriwal's AAP team overturn BJP's apple cart and sweep Delhi.?
BJP's strategists and spin doctors need to go back to the drawing board and find out what went horribly wrong with their strategy.
Here are the seven glaring mistakes that BJP did in the run up to the Delhi polls:
What worked in Modi's favour worked in Kejriwal's favour.
Congress paid for slandering , abusing and maligning Modi in the run up to LS polls
BJP repeated history by trying to paint Kejriwal as a villain;an anti-national, power hungry corrupt rabble rouser: people were not taken in by this mud slinging
The more BJP tried to bring his image down , the higher Kejriwal rose .......like a Phoenix
.
Defeated, dejected and virtually decimated in the Lok Sabha polls.......
How did Kejriwal's AAP team overturn BJP's apple cart and sweep Delhi.?
BJP's strategists and spin doctors need to go back to the drawing board and find out what went horribly wrong with their strategy.
Here are the seven glaring mistakes that BJP did in the run up to the Delhi polls:
1 Negative Campaign targeting Kejriwal:
What worked in Modi's favour worked in Kejriwal's favour.
Congress paid for slandering , abusing and maligning Modi in the run up to LS polls
BJP repeated history by trying to paint Kejriwal as a villain;an anti-national, power hungry corrupt rabble rouser: people were not taken in by this mud slinging
The more BJP tried to bring his image down , the higher Kejriwal rose .......like a Phoenix
2. Confused Strategy Wrong Signalling
Roping in AAP's liabilities Like Shazia Ilmi and Vinod Binni quickened the slide for the saffron party .
These two had made headlines for the wrong reasons many a times, their jumping to BJP's bandwagon was a blessing though in disguise for AAP.
These two had made headlines for the wrong reasons many a times, their jumping to BJP's bandwagon was a blessing though in disguise for AAP.
The BJP was signalling defeat ....by such actions & overtures ....much before the finishing line
3. Announcing Kiran Bedi as CM candidate midway during the campaign
BJP strategists initially thought it prudent not to announce any CM candidate for Delhi,and instead bank upon Modi's charisma.
In a blunder , they brought Kiran Bedi in to counter Kejriwal but on a hindsight, this move seems to have backfired miserably.
Public got the message that perhaps BJP lacks a local leader who can match Kejriwal's onslaught as they were apparently forced to bring in someone who is of a similar pedigree as Kejriwal.
In a blunder , they brought Kiran Bedi in to counter Kejriwal but on a hindsight, this move seems to have backfired miserably.
Public got the message that perhaps BJP lacks a local leader who can match Kejriwal's onslaught as they were apparently forced to bring in someone who is of a similar pedigree as Kejriwal.
4. Where was the common man?
People in Delhi perceived a certain disconnection of the Modi government with the common people on the street
The talk of smart cities, big mega projects ,nuclear deals and missile programmes did not cut much ice with the common people engaged in existential concerns.
Common people, are more concerned about basic facilities , basic infrastructure,
The talk of smart cities, big mega projects ,nuclear deals and missile programmes did not cut much ice with the common people engaged in existential concerns.
Common people, are more concerned about basic facilities , basic infrastructure,
BJP govt. did little to address these small-2 things that concernt he lives of common people
AAP's focus on Common people and its tirade against VIP culture ,,,,,,,was a hit among the masses
AAP's focus on Common people and its tirade against VIP culture ,,,,,,,was a hit among the masses
5. The Dumping of OLD TRIED HORSES like HARSHVARDHAN
Dr. Harshvardan who took BJP close to the corridors of power in Delhi in the last ousting was not even considered to lead or direct the campaign
The seat he won( KRISHNANAGAR) by an overwhelming margin -32000 Bedi lost by a margin of 2550.....
His honest,sober down to earth demeanour could have been a positive for the party.
His cornering in the last few months is strange.....
The seat he won( KRISHNANAGAR) by an overwhelming margin -32000 Bedi lost by a margin of 2550.....
His honest,sober down to earth demeanour could have been a positive for the party.
His cornering in the last few months is strange.....
6. Delay & Mistiming of the polls
BJP miscalculated the timing of the Delhi assembly polls.
It must be ruing the decision to inordinately delay the polls.......What if & only if the polls would have immediately followed the LS elections when the party swept all the 7 seats?
It must be ruing the decision to inordinately delay the polls.......What if & only if the polls would have immediately followed the LS elections when the party swept all the 7 seats?
7. Infighting & Failure to reign in the fringe...
The BJP campaign was marked by widespread infighting and the failure of the leadership to reign in those wayward elements who made headlines for all the wrong reasons.
Those who had lived the Jan Sangh , RSS, Swadeshi ideology ......felt largely sidelined by a new set of party hoppers and seat seeking brigade who were simply keen to milk the Modi-BJP wave for gaining power.
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